Klooff partnered up with the PVBLIC Foundation, the innovative non-profit arm of the United Nations, the Social Good Summit, Newsweek, D Pet Hotels, and Wag.com to introduce and brand the official World Pet Day. It was dedicated to celebrate and promote the love for pets by sharing photos on social media and raising money for pet adoption. Pre campaign ideas included collaborating on social media strategies, branding marketing online and offline materials, and developing a Facebook platform plugin that generated a personalized and branded photo to share. D Pet Hotel co-hosted the actual event in New York where pet parents and pets were welcome for goodie bags, photographs, champagne (for pet parents), and t-shirts for pets and humans.