Each year Toyota pulls together a themed event that educates their sales and marketing team to be inspired, informed, and educated for the upcoming future. This year, they decided to focus on technology, giving emphasis on their connected digital Entune platform. Educational material, along with visual, sound, and experiential experiences were proposed with the core central idea of the ‘Universe.’ The event floor was designed around the core ‘solar system’ that highlighted key events while the outer circles were educational classrooms that taught through video, interactive displays, and print material.