This Micro-Adventure app was created to bring quick and adventurous experiences that get even the most inexperienced person into the outdoors. The app presents a selection of local and short outdoor adventures that require little advance planning. Based on user preferences, time available, desired distance, and level of difficulty, the user can select from a range of recommended Micro-Adventures. Each Micro-Adventure itinerary then comes with a list of suggested equipment, clothing and accessories, tailored to the individual’s needs and the type of Micro-Adventure. By bringing excitable and useful content for users, it also gives an opportunity for brands to reach out in ways that feels relevant, not intrusive.