In 2013, I co-founded Klooff, a pet photo sharing app that gained the love of over 1 million pet lovers. The app allowed pet owners to create their pet profiles and overshare their cutest photos. The audience would vote for their favorite pet photos daily, and the most popular photo was published for the world to see. As the chief creative officer, I branded and designed the app, as well as managing the online and offline marketing collateral as well as the social, which included over a million fans of Facebook fan page.